Sabores auténticos, compromiso sostenible.
Sabores auténticos, compromiso sostenible.
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Colombia’s coffee sector is built on smallholder farming. More than 540,000 families cultivate coffee across the country, and the average coffee farm is typically between 1 and 1.5 hectares. Coffee growing is therefore deeply embedded in rural life, but it is rarely the only activity on a farm.
Many producers maintain diversified farms, raising chickens or cattle and cultivating other crops alongside their coffee. In this context, coffee often becomes one part of a broader rural livelihood rather than the sole source of income.
Traditionally, farmers sell their coffee in parchment form at buying points in nearby towns, where it is purchased by local commercial buyers. The price farmers receive is largely determined by Colombia’s National Federation of Coffee Growers (FNC), which sets a national reference price based on international arabica market prices traded on the New York Exchange, as well as the exchange rate between the US dollar and the Colombian peso.
Our Approach with Farmers
At Lozana Coffee, we aim to build a more stable and collaborative sourcing model. Rather than purchasing coffee only at the moment of sale, we establish pre-harvest agreements with farmers, setting prices in advance based on expected production and quality. This approach helps protect producers from sudden market fluctuations and gives them greater confidence about the value of their harvest before the picking season begins.
Long-term relationships are central to our approach. We maintain regular communication with our partner farmers and carry out frequent farm visits throughout the year. These visits allow us to follow crop development closely while strengthening the partnerships that underpin our sourcing.
Over time, we have also supported small improvements at farm level that help producers elevate the quality of their coffee. These have included investments in drying infrastructure such as raised African beds and protective drying marquees, as well as tools like moisture meters, depulping machines and digital thermometers that assist farmers in maintaining consistency during processing.
Through these partnerships we aim to build a sourcing model that benefits both producers and roasters, supporting quality coffee while maintaining the stability needed for long-term collaboration.
If you would like to request samples, discuss coffee availability, or arrange a cupping session, please feel free to get in touch.
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